Abt CourseO | OAgendaO | OPresentersO | OLocationO | ORegister Now!


WWhy Social Media?

The movement to Social Media is unprecedented!

  • LinkedIn has grown by 319% since 2007.
  • Facebook is adding about 200,000 users a day.
  • Twitter has grown by 422% over the last year!
  • Internet advertising is up 21% in spite of the economic downturn.

You need to be marketing through social media. You have no choice.

-----------------------------------------------

 

Course Outline and Agenda

Course Deliverables

  • Provide a practical understanding of social media
  • Demonstrate how social media can be used for B2B
  • Enable participants to implement social media initiatives immediately upon return to the office

 

Thursday, January 21

  • Review the relevance of social media in today's marketing landscape
  • Explore social media channels and their functionality for B2B
  • Demonstrate social media communications model and its real-world application

Friday, January 22

  • Provide social media methodology for B2B marketing
  • Build a social media plan for your company
  • Get active on Twitter and LinkedIn

The course runs from 9am to 5pm each day.